In order to develop and promote thematic tourism, the city municipality of Medijana presented the Malca wine cellar. This is part of the activity of the project THEMATIC (Thematic tourism based on innovations) from the ADRION program, which includes partners from the Adriatic-Ionian region. During this visit, the historical development of wine production technology in this area was presented. Project partners and guests had the opportunity to taste wines produced using different technologies and see the difference. At the end, the technology that changed in the Roman period was presented. The guests from Bulgaria briefly presented the development of fruit growing in Ćustendil.